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Customer Service
Yep, chat bots can be used for customer support. No one likes to waste time answering the phone only to tell someone what time your store opens. A chat bot will answer immediately and the customer doesn’t have to wait in a line of calls.
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Information
By using bots, messenger marketing becomes effective because information can be individualized for each subscriber. And of course, any general information like the ‘About Us’ of your business.
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E-Commerce
Online business is booming and is almost taking over the brick and mortar store fronts. Chat bots can deliver product information, shipment details, process transactions, and SO. MUCH. MORE.
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Advertising
Have an awesome sale going on? A chat bot lets all your subscribers know instantly with one click. Sure email can do that but messenger delivery gets an open rate of like, 80%. Compare that to 25% for emails!